Most anyone you meet has a dream deep inside of what business opportunity they would love to pursue. Perhaps they dream of providing a skill to the world to help alleviate a common problem. Maybe they have a product that they know will have a wide appeal. Though they have the dream, there may be unknown issues that prevent them from taking a big leap and starting that business. A side hustle is a perfect way to test the marketplace and prove the concept of their business before taking a big, permanent leap.
Having a dream or a desire to earn more income, have the freedoms that come from entrepreneurship, or being in service to others isn’t enough to guarantee that things will work out. A side hustle is a perfect way to test the waters, take the hard knocks, and build the stamina that a business needs to withstand its infancy.
Use your side hustle to:
- Prove that there is a market for your service or goods- Keeping your day job while you develop your side hustle can offer the space and security to develop the products and services you offer to the public. Not everything is a home run out of the gate. Working your business as a side hustle allows for trial and error and proof that people want what you have to sell.
- Determine the roadblocks to success- Chances are you are very good at a certain something, but a side hustle will help you uncover the roadblocks that it takes to do that certain something full time. A side hustle will expose the weaknesses that you may have to overcome or master in order to take your side hustle to the next level.
- Test the economics- Your side hustle needs to make money for you to take it full time. Working out the kinks and learning what the market expects and wants is easier when you aren’t depending on the income for your personal budget. Use this time to develop your side hustle and test the market and see what the income projections are.
- Build momentum- Your side hustle is virtually unknown until you gain traction. The more you work your side hustle, the better known you will be. Referrals will roll in and your service or product will gain more popularity and higher demand. You can control the flow and degree that your business moves in and then ultimately you can make the decision to take your side hustle to another level.
Developing a side hustle has many benefits from creating income, to providing an outlet for you to help others and express yourself, to becoming independent – all awesome things! Taking this time for development helps hone your skills, test the market, and build your reputation. Use your side hustle to prove your concept to the market and then build out a plan to make it soar.