Looking Back at the Blog in 2017

As crazy as 2017 was it rounded up to be a huge year for me for growth and discovery. I learned a lot about blogging such as better promotions of my posts and my blog, ways to grow my followers and some ways to work towards monetize my blog. I went from having a blog for a hobby to focusing on starting to build a business from it.

Overall Stats from 2017

28,935 blog views

17,848 blog visitors

509 comments on blog posts

Referral Traffic

This was a lesson for me. When you decide you want to get serious about blogging, you’ll find yourself learning how to read your data. I learned a good a bit about where my blog traffic comes from and also several ways to help grow traffic from social channels.

28.5% of my blog traffic came from Pinterest. It did help that I had a pin go viral (Setting Healthy Boundaries:Simple Tips for a Happy Life) but there were other tips and tricks I picked up along the way to help increase traffic from Pinterest. My followers base grew from 192 followers to 901 followers in 2017.

1.) Join Group Boards – this is an awesome place to share your content with like-minded bloggers

2.) Learn how to create Pinnable images. Canva made this pretty easy using templates they had and I learned to create my own over time.

3.) Participate in Pinterest. Don’t just share your content only. Create boards of interest to you and your goals and mix your content posts in with others. This not only creates a better experience for your followers but it also motivates the folks of the pins that your sharing to return the favor.

StumbleUpon brought 14% of the traffic. This was a completely new channel to me. I had heard of it but had never used StumbleUpon until I came across a mention of it in a Blogging Facebook Group. This is an easy to use yet great driver for traffic.

Facebook brought 11% of the traffic to my blog. This I have seen grow over the year and I predict it will continue to grow in 2018. I have developed plans for more activity on my blog Facebook Page – which grew from 174 page likes to 1,701 during the year. My goal for this coming year is to double that and to drive more traffic to my blog from this page.

In October of 2017, I launched my blog Instagram account. This is a unique platform compared to the others lacking the opportunity for clickable links making it not a huge traffic driver however I believe this is a great opportunity to build followers, engagement and loyalty. I was at 146 followers at the end of the year and am looking to triple that in 2018 through engagement challenges such as my monthly art challenges and more behind the scenes posts.

Twitter only accounted for .3% of the traffic to my blog, which surprised me a little so I’ll be diving more into learning about the way Twitter works this year however I did obtain some great relationships through Twitter including sponsored posts opportunities and my Twitter followers grew from 394 to 861 in 2017.

Engaging with My Readers

My email subscribers grew from 19 at the beginning of the year to 181 subscribers. I didn’t put as much focus into this growth in 2017 as I hope to this coming year but I did find that promoting some giveaways was a great way to build your email list. Giveaways are pretty easy and quick and I was able to use Rafflecopter to set up the forms and manage the entries.

I also launched my Facebook Group ‘Journey to a Life You Love‘ which I have to be honest I fell off track a bit with during the year and it didn’t quite grow like I planned but I held on to who I had mostly and have big plans for it this year!

What’s to Come in 2018?

I’m really excited for this year. I spent some time thinking of what worked and what didn’t work in 2017 and how I wanted to proceed. This year I’ll be focusing a lot more on engaging with my followers and build my social media channels. You can look forward to healthy living posts, challenges and just some random thoughts about what’s happening in life. Let’s get happy and healthy and have fun doing it this year!

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